birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising production, thereby improving precision and reliability of mechanical woman watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, the year a new and truly innovative watch was added to its collections. The Serena platinum reflects the Bertolucci style band to perfection. Through the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is woman delicately extended to the bracelet to provide platinum even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s band continued success well into the new century.

At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised woman around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, many people were convinced. Around the world one could see windows of watch platinum shops with an aquarium and submerged Rolex watches. This band campaign woman created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, platinum almost band every watch manufacturer followed Rolex and offers waterproof watches.

Rolex uses the same care and attention that are devoted to the protective watchcase with its virtually scratchproof crystal and the screw-down crown. All Rolex Oyster Perpetual models are fitted with an automatic winding mechanical movement -- the Perpetual Rotor, patented by Rolex woman in 1931 -- which transforms the slightest wrist movement into a source of energy. Rolex also offers the Oysterquartz line, which is equipped with quartz movements platinum that Rolex produces. Every Oyster is a true masterpiece in miniature, which will remain your lasting, reliable partner band in business and leisure. Here is some more info: Hans Wilsdorf, a British subject, was the founder of the Rolex company. He was 19 years old when he first entered the watchmaking industry. With borrowed money he and his brother-in-law founded Wilsdorf & Davis, a company that distributed wristwatches and manufactured cases.