Rolex quality and expertise. The distinguishing characteristic of the first Rolex Oyster Watch, weddingrings which today perpetuates its preeminent position, was the perfect marriage between case, crystal, and winding crown, resulting in a single pressure-proof unit. Today the Rolex Oyster case maintains the heritage by providing the strongest possible protection for the movement within, while at the same time conveying a distinctive elegance. The Rolex Watch creation of such a masterpiece places equal demands weddingrings on the watchmaker''s technical and artistic skills, weddingrings and exemplifies weddingrings the constant striving for perfection that is Rolex. Rolex takes a full year to complete an Oyster movement with its 220 individual components.

At the time, mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, weddingrings many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof watches.

birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts weddingrings for rationalising production, thereby improving precision and reliability of mechanical watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, weddingrings ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, the year a new and truly innovative watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century.