birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising production, thereby improving precision and reliability of mechanical watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in weddingbands the history of Bertolucci, the year a new and truly innovative watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, weddingbands it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve weddingbands is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century.

CONSTELLATION (Elegance): OMEGA''s flagship line, the "star" of the collection worn by such world-famous celebrities as Cindy Crawford, Martina Hingis, Pierce Brosnan and Ernie Els. A highly identifiable watch: four claws, Roman numerals engraved on the bezel, and extremely accurate - with a long tradition of chronometer records! SEAMASTER (Sport): accurate, robust, resistant, the watch with cutting-edge technology and materials weddingbands (titanium, tantalum). This handsome watch, designed for professional divers or business and leisure wear, is worn by Sir Peter Blake and the winners of the America''s cup, by the world''s fastest swimmer Alexander Popov and by film star Pierce Brosnan. It''s the watch which saves the life of "The World Is Not Enough" hero, James Bond himself!

At the time, weddingbands mostly pocket watches were produced by Swiss watch manufacturers as manufactures still had difficulty to produce accurate and reliable movements in such small size that they would fit in a wrist watch. The first waterproof watch was cleverly advertised around the world. At the time, the public was rather skeptical if the watch would be really waterproof. However, after seeing a watch in an aquarium in the shop window, many people were convinced. Around the world one could see windows of watch shops with an aquarium and submerged Rolex watches. This campaign created an enormous brand awareness for Rolex. Since then, Rolex has continued to be be at the forefront of the watch making industry. Today, almost every watch manufacturer followed Rolex and offers waterproof watches.